Page 7 - WOM August 2018_FINAL_SPREADS_Neat

ISSUE 4 SPRING 2018
THE
ICEMAN
Wim Hof takes you beyond
your physical & mental limits
EDITOR’S Word of Mouth CALCULATOR
NO MORE
DR CROSS
GRINDING,
SHOWS YOU
RECRUIT
SMART
HOW TO KEEP
REVENUE IN
HOUSE WITH
THIS SIMPLE
DIGITAL
REVOLUTION
NOTE the benefits for you SOMEONE For your
showcases it’s new
digital platforms and
BANK ON
CREDABL
PITFALLS CAN BE AVOIDED WITH THE RIGHT PARTNER
up the finance food chain and taking priority of place.
A MAGAZINE DESIGNED FOR YOU We talk to STAFFORD HAMILTON about dentists moving NSK repairs
send it to
he dental platform, with three levels of content many years in the industry, I worked
industry in for your convenience: my way up to the role of Sales Director
T Australia DENTAL MAGAZINE: a quarterly and Head of Creative for Nova 96.9
has become digital magazine and smooth fm in Sydney. In 2015, I
increasingly EDM’s: weekly newsletters with the made the jump to run my own media NSKTech
competitive. hottest offers, market trends and CPD buying agency, which I still run and
Multiple courses operate to this day.
practices are Website: wordofmouthmagazine
popping in every In this edition, we have a wide MELISSA RIDDELL
suburb, universities are swelling range of articles; from Wim Hof, The Publisher / Graphic Designer
with students, patients are still Iceman, Melag’s service guru – Ian Without Melissa, none of this
reluctant to visit their dentist and Hopkins, the impact of taking your happens. Her experience is integral
everyone is looking for an edge 3D imaging in-house, the best tips for to pull this magazine together. She
to find new clients, keep their digital marketing, salary negotiations has worked with some of Australia’s
business and grow their practice. and figuring out when to refurbish best-known magazine labels for the
So, what differentiates you from your practice versus when to relocate. past 10 years, working as a graphic
the practice down the road and why In our feature, we spend time with designer with Marie Claire, Take
would someone seek you out? How Stafford Hamilton, the founder of That, Women’s Day and Madison
would they find you? What sort of Credabl an independent finance Magazine. She also worked as the
experience would they have when company that works within the niche Deputy Art Director for Shop Til You
they enter your practice and what medical industry. He showcases Drop. Prior to working with Word
incentive/reason do they have to see his wealth of knowledge and of Mouth, she was working as a
you again? understanding of the needs of dentists freelance Graphic Designer.
These are the questions Word of and their practices. Once again, I thank you for taking
Mouth Magazine asks itself before I also wanted to take the time to the time to engage with us.
every edition. Putting ourselves in your introduce to you the small team at Happy reading.
shoes and trying to find the answers Word of Mouth:
to your patients’ needs. In posing
these questions, we also came to SHAUN SCULLY
realise the need for our magazine to Editor-In-Chief
evolve. It needed to better cater to I have worked in media and advertising NSK Oceania Pty Ltd
your needs. for the past 15 years. Starting out in Shaun Scully
For this reason, Word of Mouth radio, I have worked across Outdoor, Editor in Chief www.nskoceania.com.au
has moved to a completely digital Out of Home and magazines. After Word of Mouth Magazine
Product Information | Technical Support
Unit 12 / 809-821 Botany Road, Rosebery, NSW 2018
Freephone: 1300 44 33 21 Email: info@nskoceania.com.au
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