Page 55 - 結案報告書-內文.indd

D區 展板

Taiwan has also fruited from the same success stories of using

movies as a marketing channel. A 1989 Taiwanese historical
drama film by Hou Hsiao-hsien, A City of Sadness, revived the
ghost towns of Jiufen and Jinguashi. 19 years later, Cape No 7

by director Wei Te-Sheng, a Taiwanese romance comedic music-
drama film that wove between the Japanese colonial period and
the modern times, telling the realization of love and dreams. The
film highlights the sense of humor, comical conversations and life
stories in the Taiwanese dialect, and touched audiences across

a wide spectrum of age groups. The film was so popular that
it grossed nearly NT$500 billion in the country. In the movie,
Aga’s home, Uncle Mao’s house, and the ancient residence of

Grandmother Yuko have also become popular tourist destinations.
This is the best success story to date in Taiwan to have promoted
tourism through movies.

捉影區 Shooting with films

在天涯和海角彈奏屬於自己的歌曲
直到劇終之後亦未曾停止練習

膠卷沿著軌跡轉動一切可能的未知
光影補捉了所有真實虛構的映像人生
現在就請啟程觀賞每個城市與夢的景點
透過電影
我們開始 一起旅行

107
106 展場文案及設計圖 展場文案及設計圖