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SUB-REGIONAL FUNCTIONAL UPDATE / IP

Trademarks & Branding

R Shivakumara

Training session at Nabha Example of Trademark infringement

5. John Deere's Global Best Brands We are proud that John Deere’s ranking amongst Global Best Brands by
Ranking in 2019 Interbrand (a New York-based marketing consultancy, specializing in
brands and branding management) has improved from 88 with brand value
worth 5,375 $m in 2018 to 84 with brand value totaling 5,883 $m in 2019
which is +9% change in brand value as compared to the previous year.

Interbrand

Return to 2019 rankings
We focused on Green & Yellow color
combination infringement matters
84 and left a strong message.

John Deere
+9%
5,883 $m

https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/