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SUB-REGIONAL FUNCTIONAL UPDATE / IP

Trademarks & Branding

R Shivakumara

1. Do you know how many 3500 plus
Trademarks John Deere
has registered Globally?

2. Do you know which are JOHN DEERE
John Deere core Trademarks?

Leaping deer 2000

Green & Yellow
color combination

3. Core Trademarks & how it Same as 2 above
applies to R1 (JDA/SSA/JDI)

4. Recent Awareness Session In order to spread the awareness of Trademarks & Branding and support the
regarding Trademarks Use & business from trademarks perspectives, Christian Muench - Senior IP Counsel
Branding and Shivakumara R - IP Counsel visited PDC Nagpur and JDSW Sirhind,
interacted with employees and advised on Trademark matters including
product packaging, parts branding, color combination trademarks,
counterfeits and trademark infringements etc.
Additionally, with the support of Public Affairs and Strategic standards shared
services teams trained members of All India Combine Manufacturers
Association (AICMA) at Nabha, India, on Trademarks & Branding. Around
50 people attended the session. The session focused on spreading the
awareness of trademarks and having their own brand identity. We also
focused on Green & Yellow color combination infringement matters and left
a strong message to discontinue use of Green & Yellow color combination by
Harvester manufacturers in the said session.