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1. Team aligned on the need to accelerate organic growth to deliver our 2020 growth goal of doubling our
EM business.
2. There was broad alignment to EM Breakfast/Snacks Strategy. Builds and inputs captured in Actions
3. Aligned on our BIG BETS across 3 buckets (Scale it, Nail it, Invent it):
• Promoted one to “Scale It” – Pringles EM Model / Flash

• Added two to “Nail It & Scale It” – Biscuits and Cakes & Bakes
• Added one to “Invent It” – Kids Growth & Nutrition, removed Extruded Snacks (Nigeria only)
4. We developed/aligned on our first ever EM BIG BET Masterplan to 2020 with priorities by market. Will

enable a comprehensive agenda in aggregate, but a focused set of priorities to execute in each market.
5. Agreed a comprehensive action register for rapid next steps to accelerate progress on BIG BETS.
6. Agreed to re-engage the Category Development Sub-team to drive key initiatives for 2018 Plans:
• New insights/ideas/claims to drive Category penetration/PCC (prioritized list in key actions).

Agreed this is top priority for Regions/EM 2018 Plans development.
• Update Global Sampling Playbook
• Develop Masterbrand Commercial Model
7. AP’s/EM GM’s recommended that the global category teams prioritize kids nutrition as global platform.

8. Agreed on the need to elevate volume reporting in EMs and share best practice on forex management.
9. We strengthened connections across the EM Forum team – built the team.
10. We aligned on EM Forum/focus and cadence going forward
• Focus on MasterPlan and Hot topics (per GM’s) with calls 1/2mos and one F2F meeting/year. 3