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Item Action Responsible Timing
Regions Global
3. Wholesome Snacks • Strategic Assessment: Develop Playbook/Full potential plan Lead Q3 17
• Define How High is Up for the category
• Source of volume
• Identify Insights, Claims and unlocks to PCC
• Consumer and Shopper Knowledge Agenda
• How does this translate to activation; Assist
• Adult & All Family
• Kids
• Pilot how high is up in test market(s) Lead Assist TBD
• Execute the current Strats plan to deliver NSV US$ 50 m Lead Q4 17
• Drive Lift and Reapply Opportunities Lead Assist 2018
• Nut Bites
• Protein bars
• Mixes (Cereal as snack/ snack mix)
• Fruit bars could have EM potential (Watching Brief) TBD
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