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Item Action Responsible Timing
Regions Global

1. Category Development • Step-up in insight and Activation for 2018 plans
• Proven insights developed by Regions with Global assistance Lead Assist Q2 17
• Claims Development for 2018 plans Lead Assist Q3 17

• Category Development sub-team reactivation - IDEAS Lead Assist Q2 17
• Test the five Global Category Development Ideas Lead Assist Q3 17
• Product Experience - Sampling and Education
• Owning the Milk Consumption Moment
• Kids Growth & Development
• Portion Power/ OOB and Snacking
• Affordability – claims and Formats
• Development of the Global Sampling Playbook Assist Lead Q3 17

• “Exponential” deployment – EM Middle Class learnings and Insights Lead Q3 17

• Masterbrand:
• Refine Equity Tool based on feedback Lead Q2 17
• Roll out to EM Regions/align on portfolio plan Lead Lead Q3 17
• Brand Identity and Design Lead Q4 17
• Go-to-market Commercial Model Align Lead Q4 17
• Transformation Plans by market Lead Align Q4 17 6