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EM BIG BETS Potential Future BIG BETS Potential Future BIG BETS
“Scale It” “Nail It & then Scale It” “Invent It”
Category Development Model Grain Porridge K-BIX
Granola Noodles DX Flakes
Pringles EM Model / Flash Biscuits Kids Growth & Development
Wholesome Snacks BFY Bakes & Cakes
• Scaling across EM. MB and • Launched in “Test n Learn” Mkts
Pringles are focus Brands • Model being defined • Lead Market chosen to develop
• Developing Global Playbook • Scale aggressively once proven future “nail it/scale it” ideas
• Builds on in-market learning
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