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Item                                    Action                                                                  Responsible      Timing
                                                                                                                    Regions     Global

    4.  EM Pringles Model / Flash           • Codify the Pringles EM Playbook:                                      Assist   Lead    Q3 17
                                                 • Base Brand Building  - CI’s and ICP
                                                 • LIL conversion learning and execution
                                                 • Flash learnings and key success factors
                                                 • Execution insights and best practice by retail environment


                                            • Base Brand Development                                                Lead     Assist  Q3 17
                                                 • Review gaps in base brand development  (share level) and
                                                    include mitigation initiatives in Plans. Identify where
                                                    localization/ new formats require (pricing gap  > +50%)


                                            • Flash Expansion:                                                      Assist   Lead    Q3 17
                                                 • Complete End to End Analysis codifying key learnings             Assist   Lead
                                                 • Refine commercial and Supply Chain requirements and              Assist   Lead
                                                    assumptions
                                                 • Review with EC confirming:                                                Lead
                                                      • Capital investment/ pacing
                                                      • Support for LIL platform (SC,  RQNT)
                                                      • Expansion plans
                                                 • Review if options to secure capacity for LIL through M&A         Lead     Assist
                                                 • Validate Toting feasibility in India                             Assist   Lead
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