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Item Action Responsible Timing
Regions Global

5. Kellogg Noodles – APAC/SSA lead • Execute Test/learn on Kellogg Noodles in South Africa Lead Align Q3 18

• Key learnings: Lead Q1 19
• Impact on Masterbrand/ability to drive clear POD
• Competitor Reaction (Maggi)
• Conversion rate
• Business KPI’s
6. Kellogg Biscuits – Brazil lead • Complete Global Biscuit strategy (Project Brogan/Emma) Assist Lead Q4 17

• Launch / validate Masterbrand biscuit (Brazil to lead) Lead Q3 17
• Develop Masterbrand playbook Assist Lead Q2 18

• Agree plan (criteria) for Masterbrand expansion Lead Assist Q2 17

7. BFY Cakes & Bakes/Coco – Arabia l
• Execute Brand guidelines – hygiene and nutritional POD as agreed Lead Align Q2 17
• Deliver plan / validate model - to be done by Arabia Lead Q1 18

• Development of Coco (Cakes/Bakes) Playbook Assist Lead Q2 18

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