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EM BIG BETS "Scale It" Potential Future BIG BETS "Nail It & Scale It" Potential Future BIG BETS "Invent It"
Priority / Ranking
Year of Activation
Category Granola EM Pringles Wholesome Grain Porridge Noodles Biscuits BFY K-Bix DX Flakes Kids Growth &
Development Model / Flash Snacks Bakes & Cakes Development
Region Year 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20
Mexico 1 2 3 4
LATAM Brazil 4 2 3 1
Andean 1 3 2 4
India 1 3 5 4 2 6
China 1 2 3
ASIA PAC SEA 1 4 2 3
SSA 1 4 3 5 6 2
Nigeria 1 4 3 2
Arabia 5 6 1 7 2 3 4
EMEA Russia 1 3 4 2
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