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EM BIG BETS "Scale It"              Potential Future BIG BETS "Nail It & Scale It"  Potential Future BIG BETS "Invent It"
       Priority / Ranking
       Year of Activation
                      Category   Granola   EM Pringles   Wholesome   Grain Porridge  Noodles  Biscuits   BFY   K-Bix    DX Flakes  Kids Growth &
                    Development           Model / Flash  Snacks                                  Bakes & Cakes                    Development



      Region  Year  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20  17 18 19 20
            Mexico      1                    2          3                                                                            4


         LATAM  Brazil  4                      2        3                                1

            Andean      1         3          2          4



             India      1         3          5          4          2                                                                 6

              China     1         2                     3

         ASIA PAC  SEA  1         4          2          3


              SSA       1         4          3          5          6          2

            Nigeria     1                                                                4                     3          2



             Arabia     5         6          1          7          2          3                     4
         EMEA  Russia   1         3                                4                     2

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