Page 35 - The Real truth about Traffic
P. 35
Beware Of „Surface Level‟ Split
Testing…
Source Cost Leads CPL Customers Cost Per Winner:
Sale
Affiliates $8,676 3211 $2.70 12 $723.00 3
Customer $4,200 214 $19.63 14 $300.00 2
Referrals
Organic $14,600 1588 $9.19 109 $133.94 1
Search
PPC $43,000 1055 $40.76 31 $1387.10 4
Purchased $97,850 4220 $23.19 22 $4447.73 5
Leads
(c) Matt Lloyd,
www.mobe.com
