Page 31 - The Real truth about Traffic

Example: Buying A Car

It's like when you decide to buy a car. Rarely do you wake up one morning, and say “hey-
I think I'm going to go buy a new car today!”

Usually- it's a process. You start to notice that your current car is getting old... the engine
doesn't sound too healthy... the paint is fading... you start to think how it would be
nice to get a new car.

The engine breaks down. You get it fixed, costs a lot. It then breaks down again.

You start to notice new cars being advertised... you start to pay attention to the prices
(Awareness)

You wander into a car yard out of curiosity... You start looking at different makes and
models (Consideration)

You find a make you are set on (Interest)

You choose the colour (Preference)

You buy (Purchase)

(c) Matt Lloyd,
www.mobe.com