Page 32 - The Real truth about Traffic
P. 32
Beware Of „Surface Level‟ Split
Testing…
Source Cost Leads CPL
Affiliates $8,676 3211 $2.70
Customer Referrals $4,200 214 $19.63
Organic Search $14,600 1588 $9.19
PPC $43,000 1055 $40.76
Purchased Leads $97,850 4220 $23.19
(c) Matt Lloyd,
www.mobe.com
