Page 28 - The Real truth about Traffic

Buying Traffic: What Makes Some

Traffic More Valuable Than

Others?

2 Factors combine to determine the value of traffic:

Volume of traffic

Quality of traffic

Responsiveness: how often the target audience thinks about the particular topic…
Past behaviour: buyer vs. non buyers

Eg. Groupon – turned down 6.5 billion from Google. Not only do they get volume- but some of the
highest quality traffic possible- traffic that is looking to spend money!

There‟s an inverse relationship between targeted
traffic, and quantity. Eg. Much smaller
group of super targeted traffic...then
general traffic, which may consist of a lot
more 'tyre kickers' etc.

Less targeted= greater quantity... but
less responsive. More work is required
to convert this traffic. Therefore not as valuable (c) Matt Lloyd,
www.mobe.com