Page 33 - The Real truth about Traffic
P. 33
Beware Of „Surface Level‟ Split
Testing…
Source Cost Leads CPL Winner:
Affiliates $8,676 3211 $2.70 1
Customer Referrals $4,200 214 $19.63 3
Organic Search $14,600 1588 $9.19 2
PPC $43,000 1055 $40.76 5
Purchased Leads $97,850 4220 $23.19 4
(c) Matt Lloyd,
www.mobe.com
