Page 34 - The Real truth about Traffic
P. 34
Beware Of „Surface Level‟ Split
Testing…
Source Cost Leads CPL Customers Cost Per
Sale
Affiliates $8,676 3211 $2.70 12 $723.00
Customer $4,200 214 $19.63 14 $300.00
Referrals
Organic $14,600 1588 $9.19 109 $133.94
Search
PPC $43,000 1055 $40.76 31 $1387.10
Purchased $97,850 4220 $23.19 22 $4447.73
Leads
(c) Matt Lloyd,
www.mobe.com
