Page 24 - The Real truth about Traffic

Increase Your Avg. Visitor Value By Over

60%, By Making Small Incremental

Improvements Of 10% In Each Stage Of

Your Sales Process...

1.) Leads: (prospects / potential customers)

X
2.) Conversion Rate (those who bought Vs. those who did not)

=
Customers

X
3.) Frequency Of Transactions (the avg. number of times each customer bought from
you each year)
X

4.) Average Transaction Size (the avg. number of times each customer bought from
you each year)

=
Total Revenue

X
5.) Margins (% of revenue you get to keep)

=
Profit. (c) Matt Lloyd,

www.mobe.com