Page 27 - The Real truth about Traffic
P. 27
The Automotive Industry Too…
It‟s the same with the automotive industry.
Since 1900… over 2000 automobile company‟s have been established... All but a few failed (less than
10 major ones left)
As on online entrepreneur- your main resource is traffic… and converting traffic into paying
customers is what you are in the business of.
And the one number that will have a bigger impact on the future of your business, will be average
visitor value.
If you can grow your average visitor value higher than your competitors, you can look forward to a long
and prosperous future.
Why?
You can afford to spend more to get traffic… outbid your competition, and reach out to traffic sources
they can‟t buy profitably.
Plus- if you can get a higher average visitor value than anyone in this market- you will never have to
worry about getting traffic again. You'll have more traffic than you can handle (affiliates will send
you traffic- eg. Magnetic Sponsoring)
But you'll never get to that stage, unless you can maximise your average visitor value- and the only
way you get to that, is to be constantly measuring and improving...
(c) Matt Lloyd,
www.mobe.com
