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Ocular Complications Associated with Contact Lens Wear
This course teaches optometric staff, opticians and
optometrist three common ocular health problems associated
with contact lens wear. Case studies help the attendee learn
the signs, symptom and treatment of the ocular adnexa. The
staff will have a better understanding when talking with
patients on the phone or in person as to the severity of the
common conditions.

SCOTT KEATING
Manager’s To Do List

Dr. Keating graduated from The Ohio Successful sales strategies are the key to a healthy vibrant
State University College of Optometry small business. Running an optical is risky business but the
in 1989. He worked with Lens biggest risk is not taking a risk. Build a sales culture that dares
Crafters until 1991 and earned the to be different. In this course, attendees will learn how to set
doctor’s office of the year award in
the United States (#1 of 420 themselves apart and increase sales by offering unique
optometry offices). He has been in eyewear based on local demographics and knowing your
private practice since in east-central competition. I will share my simple but effective optical formula
Ohio. He has been featured in for success that works in any size town or economic area.
Invision Magazine and Vision Trends
“Best of the Best” in the nation. Dr. Additionally, I will show how to use a medical model to
Keating has been a guest lecturer at increase sales by relating how specific coatings can protect
The Ohio State University College of the health of the patient’s eyes. With this knowledge, one can
Optometry 1995-2005 and was the sell "healthy eyes" protection and the consumer will feel you
National Speaker at the ECP Network
National Convention in 2016 as well are looking out for the well-being of their eyes and thank you.
as the National Speaker at Vision
Expo East in 2017. He also writes a
column for GO/OD by Invision
magazine.

VSP How To
Bring your questions - VSP How to...will be an
interactive class taught by Kendall Hatley and
Tam Morino to help anyone dealing with VSP
understand the difference between Signature,
Choice, Advantage, Exam Plus and other
plans. Are calculators available to help make
accurate pricing quotes? What lab can I use?
How can I tell what profit I'm making? What is a KENDALL HATLEY
charge back? We will also discuss the
differences between a Premier Practice and a Kendall Hatley, LDO, is the optical manager for
standard VSP provider. Valley Vision Clinic,a six-physician optometric
practice in Walla Walla, WA. He is also active in the
Opticians Association of Washington currently
serving as treasurer.