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CONTENT OVERVIEW                                                                                CHAPTER OVERVIEW






                                                                                                            CHAPTER 1            BUSINESS IN THE 21ST CENTURY                    16

                       INVITATION                      7     THE PEOPLE FACTOR                                      1.01         TIME FOR RESPONSIBLE BUSINESS                   18
                          Page 3                                 Page 206
                                                                                                                                 Companies as part of society                    18
                                                                                                                                 Missing the baseline                            19
                 HOW TO USE THIS BOOK               8    CONTRIBUTING TO SOCIETY                                                 What is business about?                         21
                          Page 6                                 Page 232
                                                                                                                                 The business of business                        22

                   CHAPTER OVERVIEW                      9    REVISING GLOBAL                                       1.02         POWER MEANS RESPONSIBILITY                      23
                          Page 9                               DYNAMICS                                                          An employment engine                            24
                                                                 Page 266
                  1    BUSINESS IN THE                                                                                           Size matters?                                   25

                                                                                                                                                                                 26
                                                                                                                                 Significant reach and impact
                      21  CENTURY                      10     ABOUT YOU AND ME                                                   A snapshot of negative impacts                  27
                        ST
                          Page 16                                Page 300
                                                                                                                    1.03         OUR ECONOMIC NARRATIVE                          28
               2     WHAT IT’S ALL ABOUT                     HOW TO GO ON                                                        Free markets                                    28
                          Page 42                                Page 346
                                                                                                                                 Unlimited natural resources                     31
                                                                                                                                 A key: perpetual growth                         32
                 3     UNDERSTANDING                            EPILOGUE
                         DRIVERS                                 Page 348                                           1.04         IS THERE A NEW NARRATIVE?                       33
                          Page 72                                                                                                A new role for business                         33
                                                         HOW TO GET IN TOUCH
               4     MANAGING SUSTAIN-                           Page 352                                                        Creating value for society                      34
                                                                                                                                                                                 35
                                                                                                                                 The time is now
                         ABILITY
                         Page 102                             REFERENCES
                                                                 Page 354                                   CHAPTER 2            WHAT IT’S ALL ABOUT                             42
            5     AVOIDING GREENWASHING
                         Page 142                               IMPRINT                                             2.01         THREE SUSTAINABILITY MARKERS                    44
                                                                 Page 370                                                        Challenging “business as usual”                 44
              6    IDEAS AND INNOVATION                                                                                          Drawing a vision                                45
                         Page 176                                                                                                Two significant agreements                      46
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