Page 5 - Doyouspeaksustain

2.02 BASIC CONCEPTS FOR SUSTAINABILITY 54 CHAPTER 4 MANAGING SUSTAINABILITY 102
Three pillars: weak or strong? 54
Triple bottom line & finance 55 4.01 WHAT’S SO SPECIAL ABOUT 104

CSR–a diffuse term 56 SUSTAINABILITY?
Footprints: measure it up 58 Two analogies 104
When technology makes it worse 60 What gets us started? 106
Start with key projects 107
2.03 TRANSLATE IT INTO BUSINESS 62 An example of good management 109
Materiality: what is relevant? 62 Strategy: deciding on action 111
How about an industrial foam? 66
A sustainable cup of coffee 67 4.02 MAKE IT WORK—A LOOK INTO THE TOOLBOX 114
What makes banking sustainable? 68 Setting rules 114
Integrating into existing systems 116

CHAPTER 3 UNDERSTANDING DRIVERS 72 Labels: signs for action 117
Indicators for change 119

3.01 RECOGNIZING STAKEHOLDERS 74 4.03 SET INCENTIVES FOR SUCCESS 121
A brief look at stakeholders 74 Linking incentives to performance 122
Who is relevant? 75 What about organizational readiness? 123
Who has an impact? 77

Why financial incentives fall short 123
3.02 TRIGGER EVENTS 77 4.04 ON THE JOURNEY 125
A great disaster 78 Finding Mr. or Mrs. Right 126
A power struggle offshore 79 Ten tasks in three steps 128
Another tragic accident 80

4.05 ADDRESSING ORGANIZATIONAL BARRIERS 135
3.03 KEY DYNAMICS FOR CHANGE 82 Status quo—on the road 135
The wakeup of the retail market 82 A sobering divide 136
Transformation of the energy sector 84 How can this be overcome? 137
Can cars be sustainable? 87
Risks on the radar 89
About forerunners and laggards 91 CHAPTER 5 AVOIDING GREENWASHING 142

3.04 NEGOTIATING INTERESTS AND 92 5.01 NEW TO GREENWASHING? 144
FACING DILEMMA Why it´s not random 144
What determines power? 92 When overshooting fires back 145

Moving forward, together 95 Why brands need to watch out 147
When interests compete 97