Page 6 - Doyouspeaksustain

5.02 HOMEWORK IN COMMUNICATIONS 152 6.04 KICKSTARTING SUSTAINABLE INNOVATIONS 192
Showing you are on board 152 Scaling up as sustainable entrepreneurs 192
Interacting with stakeholders 155 Overcoming inertia in big companies 195
Good reporting on sustainability 158 Making it work 199

5.03 MASTER CLASS FOR VOGUISH TOPICS 161 CHAPTER 7 THE PEOPLE FACTOR 206
The challenge: plastic pollution 162
Why words matter 164 7.01 THE FUTURE OF WORK 208
The truth and nothing but the truth 165 The helicopter perspective 208
Fortify with good goals 166 How technology changes work 211
Finally, trying it all together 167 Matching people & sustainability 214

5.04 HOW TO NAVIGATE IN DIFFICULT 168 7.02 CALL FOR ACTION 215
TRANSITIONS Changing the perspective 216
Can a tobacco company become sustainable? 169 The dangerous P-word, purpose 218
An alcohol company promoting moderate use 170
Daring a re-start 171
7.03 WORKING IN SUSTAINABILITY 222
Social or green? 223
CHAPTER 6 IDEAS AND INNOVATION 176 A whole new job world 225
What is a “good job”? 227
6.01 WHY IDEAS? 178
Creating to impact 178 CHAPTER 8 CONTRIBUTING TO SOCIETY 232
Truth or fiction? 179

8.01 WHAT BUSINESS CAN DO FOR SOCIETY 234
6.02 ARE IDEAS GROWING ON TREES? 181 Why community engagement surged 234
Wild creativity or intentional exploration? 181 What is strategic social engagement? 235
Taking off from the problem 182 The abundancy of resources 237
Straight from the heart 185
Dreaming the impossible 187
8.02 SUPPORTING LOCAL COMMUNITIES 240
Giving money–a lot 240
6.03 FROM EMERGING DAVIDS AND 189 Spurring local employment 243
GREENING GOLIATHS Helping in disaster relief 248
David & Goliath in economic theory 189
Applying it to sustainable reality 190