Page 9 - Doyouspeaksustain
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8.03   FIVE TRENDS IN ENGAGEMENT  251  CHAPTER 10  ABOUT YOU AND ME             300
 Focus–narrow or broad  251
 Going for impact  252  10.01    WHY MORE SUSTAINABILITY                         302
 Alignment with the SDGs  253    IS NOT ALWAYS GOOD
 Provide matching funds  254     It deludes the facts                            302
 Partner with others  255        It leaves us complacent                         304
                                 It triggers guilt and pressure                  305
 8.04   HOW TO DO GOOD, WELL  258  The great stuff our current narrative         306
 Some critical questions on engagement  258
 Navigating strategic engagement  260  10.02   YES, THE CONSUMER MATTERS–A LOT   308
 Building on a solid foundation  261  Why different makes a difference           308
                                 Less is actually part of the game               310

 CHAPTER 9   REVISING GLOBAL DYNAMICS  266  How do we use our power?             313

                  10.03          WHY IS IT SO HARD TO                            315
 9.01   WHO PAYS THE BILL?  268  CHANGE OUR CONSUMPTION
 Unequal distribution of burdens  268  Gaps in knowledge and attitude            316
 The vulnerability of tourism  270
                                 A tough one: inconsistent behavior              317
                                 On the hook                                     318
 9.02   TREATING CLOTHES AS COMMODITIES  274
 Unhealthy business dynamics  274  10.04   WANT TO LIVE ON A SMALLER FOOTPRINT?  320
 The real wage issues  276
                                 The goal: 2.3 tons per year                     320
                                 Whats your personal footprint                  321
 9.03   SMARTPHONES BEHIND THE SCENE  279  How to handle internet use            322
 Do you really need a smartphone?  279  Yes, diet needs to be mentioned          325
 Mining for smartphones  281
 A big footprint in manufacturing  283  10.05   APPLY THE “GOLDEN RULE”          328
 And when it’s over?  284
                                 Where can I avoid?                              328
                                 Why reducing is an option                       332
 9.04   TRANSFORM FISHING—AND MEAT?  289  The fun world of refusing              336
 A booming industry  289         Recycling matters, period.                      338

 How are fishermen doing?  290   Feelgood offset                                 342
 What about overfishing?  291

 Gardening fish  293

 How about meat, then?  296
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