Page 45 - India's 10 Best Tour Arranging Companies For 2019
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The Visionary CEO - Heena Today a business can be sustained aware of what damage they could
Akhtar by growing it only. We need to do to the environment plus we
Heena is a first generation quickly ramp up operations and want to help local communities to
entrepreneur who earlier founded reach for which we need more benefit by helping them with better
TravelPort Holidays and made capital product development and reach.
it amongst the top travel brand tripXOXO’s Two Sides We hope to be a big influencer in
by creating innovation around We have two sides to the business the industry to develop sustainable
travel products and distribution. a. Service providers and a responsible tourism.
TravelPort Holidays has been distribution partners Inspirational Light
around for 12 years now. Clearly a dearth of anyone
tripXOXO is a wholly owned b. Service provider benefits who was addressing this need
subsidiary of TravelPort Holidays. tremendously because he gets adequately. While the air and hotel
In its short stint tripXOXO under discovered by over 20 million aspect of the business was being
her leadership has already picked people on our platform and we looked into by big players they
up multiple awards. She is also on provide them with robust tech were ignoring the small ticket
Board of Rewardport Corporate solutions to take their business service from their portfolio clearly
Solutions which is one of India’s global. So even a home based as there was more effort involved
largest rewards company and service provider, who operates which we decided to do the heavy
works with over 600 corporate a small tour can become global lifting part. The other accidental
companies. with us. Distribution partners discovery came in when we saw
which includes like of Make my
Finding Our Way Out trip, Yatra, Club Mahindra benefit that people would every Friday
This category is very fragmented by getting great products at great come up with a question Weekend
and bringing this together is a prices for their customers. ka kya plan hai – and we thought
challenge but we have found a way Our acquisition strategy is through we should answer this for people
around it by getting people who strategic partnerships with over 100 who don’t want to just do dinners
share the same vision and have partners and 2000 travel agents. and movies all 52 weekends.
the fire in the belly to make things Plus through a smart influencers Making a Better Future
happen. This is probably a problem and content led strategy we are Here is what we are looking at
with any business so no big deal reaching out directly to customers 1. from customer’s point of view to
there but we are making it very be the go to place for discovering
inclusive so that all members of the Beating the Competition activities and things to do
team are equally motivated The way we are looking at tackling
Emblem of Excellence competition is to do more, faster 2. from company’s point of view
to be a 1 Billion Dollar company
tripXOXO has the following in terms of on boarding service in next 3 years with over 1 million
provider. We are very agile on
advantages technology and are using AI to be customers
a. Due to our focus we have the relevant to customers 3. from social responsibility point
finest and the collection of service For customer stickiness we have a of view to be the largest aggregator
providers very unique loyalty program where of responsible tourism product and
b. Due to our industry experience we help users save lot of money generate revenue opportunities for
we have some of the best global while at the same time help them 10000 families
partnerships discover new things. Growing Yet Fragmented
c. Due to our corporate Sustainable Tourism Industry
relationships and partnerships we We are taking a strong position The industry that we operate
have a reach to over 20 million on sustainable tourism and is growing continuously but is
customers will become one of the largest fragmented; we want to create
d. Due to the volumes of business sustainable tourism products a better eco system for all stake
being given to service providers we aggregator in the country. holders to operate within that
enjoy the best deals Travellers today need to be self- friction free increasing their
August 2019 45
