Page 4 - BD Playbook

c) Objection Handling​ ​(link)

Purpose

We have captured the most common objections that we get from boutique owners. Using
our first hand experience and feedback from other departments we have suggested a our
best responses in order to overcome each objection.

Contents / Key Objections

- I’m too busy & it seems like this will take a lot of my time
- Will this increase my cost for advertising
- I don’t have enough stock to sell on Trouva
- You already have the products I sell
- Commission is too high

d) BD Snippets & Key Messages​ ​(link)

Purpose

Here we have captured our Key Messages for BD to use based on what is important for the
boutique owner. A template of key messages and information that we send to a boutique
pre and post pitch.

Contents

Key Messages include

- Supporting bricks and mortar, Cost Re-cap, Delivery, Content, Remove Hassle,
Customer Acquisition, Trouva Resources, Brands, Community, Trouva Growth,
E-Commerce Solution

Email Templates include

- First contact, Re-engage, Trouva Overview, Terms & Conditions, Invoice & Next
Steps, 10mins with Lucy Ward, Promo Code & Suggestions, Trouva Video
Testimonials