Page 9 - BD Playbook
P. 9
IV. Community Handover
Purpose
The Community Team account manage the boutique community and support the
onboarding process. This process is in place to ensure that all key information is passed onto
them, maximising boutique satisfaction, engagement and GMV potential by way of
maximum number of listings and smooth onboarding process.
a) Asana Board (link)
Information for onboarding and handover from BD to Community includes:
Tags
1. Name
2. Tagged Weengs/P2G
3. Tagged by type (feed/ecom/nonfeed)
In ticket
1. Category
2. Key brands/vibe (what kind of boutique is this)
3. Price point
4. Number of products
5. Imagery
b) Weekly Pipeline Update
Add NEW to boutique name before it has been discussed in pipeline, removed after
discussion
1. Main barriers for joining (scared of tech/do own marketing/small team/time
poor/margin/imagery)
2. Main motivation (brand alignment/sales/involved in content/going
online/community)
3. Icebreaker - a tit bit about their shop, or them, an intro to them as a person i.e
he is time poor OR she is excited but nervous OR really sophisticated web
presence so don’t stress about imagery. Written in a way that could be
displayed to the boutique owner.
4. Extenuating circumstances - never answers the phone, only open one day a
week etc
