Page 6 - BD Playbook

f) Useful resources

Purpose

Our social media presence and content can be showcased to demonstrate our customer
following, engagement, and boutique promotion and engagement in order to convey how
Trouva supports its community and to highlight particular themes that may be important or
relevant to the lead.

Key domains & Links

- Counter Culture ​https://www.trouva.com/stories/
- Instagram ​https://www.instagram.com/wearetrouva/
- Facebook ​https://www.facebook.com/wearetrouva
- Pinterest ​https://www.pinterest.co.uk/wearetrouva/
- Twitter ​https://twitter.com/wearetrouva
- Trouva's TV Advert - ​Watch Our First TV Advert
- Evening Standard - ​Design Interview: 10 minutes with Trouva.com's Lucy Ward
- Monocle 24 - ​The Entrepreneurs interview with Trouva founder Mandeep
- TechCrunch - ​Trouva brings UK boutiques online

- Trouva Stories ​Helping Independent Boutiques To Fight Back
- Trouva Stories ​Towards a Future of Independence
- Trouva Stories ​The Future Of Retail: What’s In Store For Our High Streets?
- Trouva Stories ​An Afternoon with HAYGEN
- Trouva Stories ​A Day in the Life of a Shopkeeper: Eastern Biological
- Trouva Stories ​Brighton’s Independent Boutiques

g) Boutique Testimonials & Quotes

Purpose

We have produced a range of boutique video testimonials and written quotes which can be
used to reassure a prospective boutique and increase sign up conversion.

Video Testimonials

- Emily from T&Shop chats about her Trouva experience - ​youtube link
- Watch Holly from PREP talk about her Trouva experience - ​youtube link
- Junaid and Azeem of Burrows and Hare chat about Trouva - ​youtube link
- Trouva's TV Advert - ​Watch Our First TV Advert