Page 49 - Leverate-ONE-8

search engines. That means for every shopper initiating their aus, dass Amazon zum beliebtesten Ort für Produktsuchen
product search on search engines, there will be two other geworden ist. So finden in den USA 55% aller Produktsuchen
shoppers conducting their product search on Amazon first. über Amazon statt, im Vergleich da zu nur 28% über Google
und andere Suchmaschinen. Anders ausgedrückt gibt es für
jeden Käufer, der ein Produkt zunächst über Suchmaschinen

Amazon Ad Formats

Headline Sponsored Product
Search Ads Product Ads Display Ads

Vertical banner ad Native ad that blends Boxed showcasing of
showcasing 3 in with the listing product image, title,
What is it? of a brand’s products of products review score, and price.
next to one another. matching search query

User searches for User searches for User searches for
“bluetooth speakers” “bluetooth speakers” “bluetooth speakers”
and above search results and on the resulting list of and clicks on a product.
Can you give a vertical listing of products matching keywords, On the product detail page
an example? three di erent bluetooth the first two products below the buy box an
speakers from BOSE listed are paid for ad for bluetooth
appears as well as a by two di erent brands. headphones
brand message from BOSE. appear from another brand.

Where does user go Landing page
aer clicking ad? or product detail page Product detail page Product detail page

What is Branding and product Product visibility “Stealing”
the benefit? category awareness and product consideration competitor’s sale

What is the Fewer clicks and High CPCs and Less ad visibility
drawback? lower conversion more competition and lower volume

At which sales funnel
stage should it show? Top-Funnel Mid-Funnel Bottom-Funnel

How do you target? Keywords Keywords Product or Interest

How am I charged? Pay-per-click Pay-per-click Pay-per-click

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