Page 58 - CCAP-PAM - Citrix Cloud Accelerator Program - PAM
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Strategic management of the
partner portfolio with Citrix
Gross
Gross Margin %Margin %
Highh
Hig
• HW & SW support • Security services
SLEEPERS
After sales • Application support • Monitoring services All-time sales
• Stimulate movement
• Advertise
• Managed services
• Collaboration services
• Focus activity
• Migration services • Analytics services
Low High
(Pre-)project based sales • HW & SW licensing • Servers Project based sales
TRAFFIC BUILDERS
• Reduce overhead costs
• PCs
• Deployments
• Review pricing strategy
• Printers
• Reduce investment
• POCs
• Routing & Switching
Low
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