Page 66 - UCSSW 4.1
P. 66
Identifying Prospects
Business Drivers and Pain Points
INITIATIVES PAIN POINTS
• Cost Reduction
• New service/product launches • Slow to react to changing market
• Growth/Expansion • Global competition
• Mergers & Acquisitions • Slow expansion
• Seeking competitive differentiation • High IT TCO or OpEx
• New regulations
• Lack of Agility prevent Innovation
