Page 166 - BV-BC 4 days
P. 166

Strategic Question AskingCurrent 2 Current neutral      FSrtaramtegeicwQouersktion Asking
                                 3 Current negative

state    Current facts about     Readiness-related      Framework (SQAF)

cluster  the organization        challenges currently

                                 facing the customer    (helps to structure your business

                                                        meetings)

Future   1 Future outcome        4 Future negative      5 Future positive        6 Future
 state                                                                                  agreement
cluster     Desired, required,        Future negative    Future advantages to
           anticipated outcome      consequences that     the customer if these      Next step actions
                                     these challenges
             of the interaction      might have on the        challenges are             Actions
                                                                successfully
         Preparation                      customer               addressed

                                          Needs                  Goals
   161   162   163   164   165   166   167   168   169   170   171