Page 163 - BV-BC 4 days
P. 163
Research Techniques
• A “goal” is a desirable business state and it describes a future expected outcome
• Why can stakeholder analysis for a large initiative sometimes be challenging?
• Higher level of politics
• Greater uncertainty
• Sources of Research Information:
• Internal – from within your own organisation
• External – from a third party organisation
• Company Provided – from within the customer organisation
