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Reach                                       Traditional marketing tools were
                                                          “linear”… today’s digital tools are
                Engage                                    “geometric” in relation to one
                Convert                                   another and feature:

© 2014 Cisco and/or its affiliates. All rights reserved.        • One core strategy

                                                                • Interconnected messaging

                                                                • User-generated content

                                                                • “Rich” product information

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