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Reach Engaging with your customer and
educating them through a variety of
Engage touch points ensures that your brand
Engage and solution offerings will be kept top-
Convert of-mind when making purchasing
decisions.
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Common tools/strategies used include:

• Creating a blog that showcases industry experts and
drives traffic back to relevant product sites

• Establishing a twitter or micro blog account to share
commentary on cloud industry developments and
success stories

• Participating in LinkedIn or social networks catering to
business professionals

• Shared demonstrations, tips, and presentations on
multimedia services such as Vimeo, YouTube, or
SlideShare.

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