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Reach                                       Convert prospects into customers by
                                                          driving them to your website, which
                Engage                                    highlights the various offerings your
                Engage                                    company offers.
                Convert
                                                          Leverage your website or build landing pages for your
© 2014 Cisco and/or its affiliates. All rights reserved.  new product offerings:

                                                          • Include direct links to trials and demos as
                                                            appropriate

                                                          • Collect and track website analytics, all information
                                                            regarding site traffic which can help segment and
                                                            identify prospects

                                                          • Educate and establish your organization as cloud
                                                            savvy and leaders in the adoption of cloud services

                                                          • Build specific landing pages for marketing
                                                            campaigns, events, and activities

                                                          • Direct their experience to a clear call to take action

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