Page 32 - CCAP-PAM - Citrix Cloud Accelerator Program - PAM - UK

From managing to engaging:

define your partner’s ROI

Demonstrate that expanding their
2
Citrix approach is worth it

Growth in product revenue New XaaS partner revenue

• Faster expansion into existing • Launch Citrix Cloud Services
accounts campaigns (in combination
• Reduced client attraction with other vendors as well)

Point of differentiation Growth in services revenue

• Closer to client
• Drive competitive edge • Take the lead on where

• Strong marketing and sales services can add value for
activities
your client

© 2018 Engage ESM All Rights Reserved 32