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• Most issues are dealt with: Cisco Confidential 134
• Objection Handling
Objection Handling Template
There are 3 phases to Objection Handling:
Acknowledge, state an Alternative and state the Benefit
of that alternative (AAB).
• Competition Handling
Competitive Offensive Strategy :
• Our strengths, Their weaknesses
Competitive Defensive Strategy :
• Their strengths, Our weaknesses
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