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• Most issues are dealt with:                                                 Cisco Confidential  134

       • Objection Handling
                  Objection Handling Template
                  There are 3 phases to Objection Handling:

                        Acknowledge, state an Alternative and state the Benefit
                        of that alternative (AAB).

       • Competition Handling

                      Competitive Offensive Strategy :

                         • Our strengths, Their weaknesses

                      Competitive Defensive Strategy :

                         • Their strengths, Our weaknesses

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