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Key Differentiator 1                                   Key Differentiator 2

Open End-to-End Solution                                  Multi-Customer vs Multi-Tenant

• Enables you to differentiate with SLAs                  Multi-Tenant: A single software image shared
• Reduced time to deploy customer                         across many customers

•  solutions therefore increasing time to value Multi-Customer: Each customer has their
   Easier integration with existing solutions own dedicated virtualized instance of the

                                                          application but still shares the same hardware

   Key Differentiator 3                                   Key Differentiator 4

Broad Consistent Portfolio                                Maintain Control & Management
No need for partners, therefore                           • Reduce risk of technology obsolescence
parity with our on-prem solutions                         • Maintain full visibility and control
                                                          • Self service web portal gives customers
         Evergreen experience
         Easy migration                                       full control
         Easy to deliver a hybrid solution                • Rapid Service Deployment delivers
         Easy customer upsell
         Ability for you to sell a 3 to 5 year vision         quicker time to value

© 2012 Cisco and/or its affiliates. All rights reserved.                                  Cisco Confidential  138
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