Page 48 - CSAM2 - Successful Sales Engagement for Cloud Services
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Be Disruptive!
Q. Is Cloud a disruptive
technology?
Yes!
Cloud services provides Cisco with a
“disruptive technology and a disruptive
innovation” providing you with tremendous
opportunities - for the businesses and CIO to
move with unprecedented speed and alter
the economics of their market.
Q. So what does it disrupt?
A. Process, Strategy, Culture,
Finances, Technology
“Disruptive technologies and disruptive innovation that creates a new (and unexpected) market by applying a different set of values”.
- coined by Clayton M. Christensen Harvard Professor & Author 1995
