Page 55 - CSAM2 - Successful Sales Engagement for Cloud Services
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Compelling Reason to Buy?
Buyers Share Enterprise Responsibilities
Compelling Reasons - Seeking innovation for corporate growth
To Buy - Need to communicate better globally
- Looking for new cost efficiencies
Horizontal Functions
- Need to reduce Functional Complexity
- Must reduce costs
- Must reduce Decision Cycle Time
Vertical Functions
- Need to Increase Employee Productivity
- Must get Closer to their Customers
- Must Streamline the Supply Chain
