Page 56 - CSAM2 - Successful Sales Engagement for Cloud Services
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Key Stakeholders and Buyers

          Different Buyers, Different Needs

Faster access to        Compatibility with      Integration with onsite      Either runs IT as a    Along with Board, set’s
resources               existing & anticipated  infrastructure &             cost center or as a    the business objectives
                        architectures           solutions                    strategic part of the  Scaling system
Bypass traditional                                                           business               resources to meet
purchasing controls     Delivering & scaling    Providing resources                                 business needs
                        applications quickly    within tight delivery        Needs to ensure IT     Compliance &
Benchmarking &                                  time lines                   operations are ready   Regulation
performance             Maximizing resource                                  for ongoing business   Green/PAYG/Risk
                        utilization             Increasing services          challenges and shifts
Time for projects,                              with a fixed or                                     Ensures IT meets
innovation & value-add  Standards               declining budget             Along with the CFO,    financial and strategic
initiatives             compliance                                           defines the            objectives
                                                Faster access to             IT/business
Capacity                Security                resources                    relationship                                         ANDREA
                                                                                                                                     CFO
STEVE                   TCO                     Application & service        MARK
Application                                     delivery cost                  CIO
Developer
                                                BC/DR
                                  MO
                        Enterprise Architect    SLAs

                                                Scalability

                                                Risk

                                                                 GREG
                                                                 IT Manager
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