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Key Buying Centers and Key Buyers

Business     IT Operations          ‘Techies’

    CFO      IT Operations Mgr        Engineers
     CIO                               Scientists
    COO           Production       Software Buyer
Procurement        Manager             Software
                                      Developers
             Enterprise Architect    Server Buyer
                                   App Developers
According to Gartner, Business
controls two-thirds of cloud       Networks Buyer
spending and IT Operations
controls the remaining third
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