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About the Contributors
RON ADNER is a professor of strategy and entrepreneurship at Dart-
mouth College’s Tuck School of Business, where he holds the David
T. McLaughlin D’54, T’55 endowed chair.
SCOTT BERINATO is a senior editor at HBR and the author of Good
Charts: The HBR Guide to Making Smarter, More Persuasive Data
Visualizations (Harvard Business Review Press, 2016), from which
this article is adapted.
TOM BLASER is a managing director at The Greatest Good Group (TGG
Group).
PETER CAPPELLI is a professor of management at the Wharton School
and the author of several books, including Will College Pay Off? A
Guide to the Most Important Financial Decision You’ll Ever Make
(PublicAffairs, 2015).
FRANK DOBBIN is a professor of sociology at Harvard University.
LINNEA GANDHI is a managing director at TGG Group.
FRANCESCA GINO is a professor at Harvard Business School, a faculty
affiliate of the Behavioral Insights Group at Harvard Kennedy School,
and the author of Sidetracked: Why Our Decisions Get Derailed, and
How We Can Stick to the Plan (Harvard Business Review Press, 2013).
She cochairs an HBS executive education program on applying
behavioral economics to organizational problems.
MARCO IANSITI is the David Sarnoff Professor of Business Administra-
tion at Harvard Business School.
DANIEL KAHNEMAN is the Eugene Higgins Professor of Psychology
Emeritus at Princeton University. He was awarded the Nobel Prize
in Economic Sciences in 2002 for his work (with Amos Tversky) on
cognitive biases.
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