Page 216 - HBR's 10 Must Reads 20180 - The Definitive Management Ideas of the Year from Harvard Business Review
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INDEX



            bundled payments, 69–70, 71, 74–91   commercial development, 174,
              benefits of, 87–91             179–180
              challenges in transition to, 79–87   competitive advantage
              competition and, 87–88        habits and, 17
              conditions for, 74–75         innovation as source of, 101
              cost information and, 85      nature of, 2–3, 13, 16
              cost reduction from, 78–79    purchase decisions and, 3–5
              defining and implementing, 82   sustainability of, 7, 13–14, 19–20
              overtreatment and, 86       conformity, 113–116, 127–131
              patient outcomes and, 84–85   constructive nonconformity, 114,
              providers and, 83–84, 85–86, 88   116–131. See also nonconformity
              successes of, 80–81         consumers
              transformation of patient care   decision making by, 3–5, 14–20
               and, 76–79                   “jobs to be done” theory, 20–21
            business strategy, 13, 101      motivations of, 20–21
            business transformations, 18–19   continuous feedback, 103,
                                             108–110. See also performance
            capitation, 69–74, 79, 89, 90–91   management
            Cappelli, Peter, 93–111       contracts, 157–158, 167–168, 169
            career conversations, 102     Corning, 175
            Catmull, Ed, 122, 126         corporate research, 174–177, 188–189
            Centers for Medicare & Medicaid   Covidien, 111
               Services (CMS), 69, 80–81   creative destruction, 53, 58, 59,
            Chain.com, 165                   60, 65
            challenges, 122–125           creativity, 118, 126
            charts, 38, 50–52. See also   cross-training, 142, 144
               visualizations             cumulative advantage, 2, 5–14, 18
            Chicago Board of Trade, 127     brands, innovating inside and,
            Christensen, Clayton, 16, 20     10–12
            class divisions, 149–155        communications, simple and,
            Clinton, Hillary, 150–152        12–13
            CNET, 161                       design, habit-forming and, 9–10
            coaching, 100, 110              early share advantage and, 8–9
            Coca-Cola, 1, 2, 141            pricing strategies and, 8, 9
            cognitive biases, 26, 31, 36, 108   rebranding and, 1–2, 10, 14
            cognitive dissonance, 139, 140   share leadership and, 5
            Cognizant, 20                 customer loyalty, 1–14
            co-innovations, 55–56, 64     customer service, 101–102, 119
            Coke. See Coca-Cola
            college recruitment programs, 139–  data visualizations, 37–52
               141, 144, 145                declarative, 40–41
            Colorcon, 93                    everyday, 50–52


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