Page 25 - Annual Review 2015-2016

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Our Key Diversity and

Inclusion Objectives are: Business Overview

Ensuring our people Enhancing support Introducing
see our commitment for line managers systems and
throughout the business to manage diversity processes that
and can identify visible and inclusion help us to meet
role models. effectively. our objectives.

Future focus The key to our success will be in finding During the next 12 months we will continue
kindred spirits. We need to take our business to assess both UK and international markets
The legal market has gone through a
and our clients with us. There’s no doubt for opportunities amongst clients and
seismic shift. This has been largely driven
that cultural alignment will be a factor in our potential partners who would be receptive
by the ‘more for less’ agenda, but also by
success. Clients see us as a different type to our approach and strategy. We will also
new competitors who have been shaking up
of business. However, we recognise that be focusing on the development of client
market complacency. The need for doing
some clients will always think about law in relationships in line with our business
things differently has never been greater.
the traditional way. In these instances it is strategy. We will be aiming for a seamless
Our focus going forwards is to provide
essential for us to link back to our commitment client experience from cradle to grave,
profitable yet cost effective solutions within
of understanding our clients. Making sure our from new business intake to in-depth
the context of a legal business.
offering is shaped and delivered in a way that understanding of and delivery on needs.
works for the individual client. At this point,
We’re continuing to challenge the
how we operate our business is essential The next 12 months promise to be as
status quo in the legal market, driving
because price will be a prevailing factor across challenging as the last, but I firmly believe
transformational change for us and our
all clients. Ultimately, it’s about understanding we are positioned to capitalise on the
clients by doing things differently. Going
our clients, and servicing them in a way that opportunities presented to us in order to
forward, we need to capitalise on our
represents the most value for both parties. significantly grow our business.
investments which will help us to stay
ahead of changes in the legal market.
This is essential for our financial
performance and growth plans.

At DWF, we already have a richness of diversity in terms of thought,
backgrounds, education, cultures and religious belief. Demographics
and societal changes will increase and enrich that diversity.
Our approach to diversity is to ensure it is not only present in terms
of our policies but visible in practice throughout the business and
something I view as critical to our plans for future growth.