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Hugo Munsterburg
• Father of industrial psychology
• Emphasized three major ways in the industrial
applications of psychology and the study of
human behavior in a work setting:
i. Psychologists could study jobs and find ways to
identify individuals best suited to particular jobs.
ii. Psychologists could help the industry identify
psychological conditions where individuals are likely
to do their best work.
iii. Psychologists could develop strategies to influence
employees to behave in ways compatible with
management interests.
