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Nomination Recognition 2017

Report by Cross Functional Team

CATEGORY: CROSS FUNCTIONAL TEAM AWARD

PROJECT: Consumer and Small Business Marketing Team

CATEGORY: GREAT COLLABORATION

NOMINATOR: David Williams
SPONSOR:

LEADER:

PROFILE:
Describe the situation or event related to the individual's or team's performance.
Each individual on the team exemplified leadership, collaboration, doing what it
takes, and marketing excellence. Meeting 1 to 3 times a week, the team worked
collaboratively, bringing unique skillsets and professionalism to bear to deliver the
campaigns on time and on budget. They facilitated the creation of hundreds of
pieces of high quality content, working seamlessly with external partners and
agencies, completing multiple rounds of creative reviews and approvals with key
stakeholders, and optimizing campaigns in market to exceed benchmarks. Testing
and learning, and applying learning throughout the execution of the campaigns
resulted in a team that became stronger and more agile throughout the year. The
campaigns represented significant complexity with execution across several new
digital channels and were developed and executed on very short time lines of 4 - 12
weeks. The end result of this team effort has been the development of a skilled,
agile, and adept Marketing Operations team with the ability to take on and manage
complex integrated digital marketing campaigns that will benefit the enterprise's
future marketing efforts across B2C and B2B markets.

Describe in detail the individual's or team's notable behaviors.
What was unique about this team was that this team was never formally organized
or chartered. It came together to meet the needs of the businesses, doing what it
takes to manage, organize, and execute the campaigns. Communication, learning,
respect and valuing others were core aspects of this team's strength. Each team
member exhibited leadership, collaborated and followed through on commitments
exhibiting all the qualities of a high performance team.

What were the results of the individual’s or team’s behaviors?
Sales for Consumer and Small Business Market grew 9% YoY, with PURELL Hand
Sanitizer sales growing 7% YoY. By the end of 2017, the PURELL brand
strengthened its #1 share position in hand sanitizer with 71% growth in ecommerce
and 14% growth in office channel. The campaigns consisted of producing hundreds
of assets including the development and production of dozens of new videos. In
total, the campaigns delivered over 500 million impressions across digital, social,
blogs, digital promotion platforms, and sampling events. Over 650,000 samples
were delivered to consumers and teachers generating over 20,000 posts on social
media. In addition, these campaigns drove over 500,000 visits to PURELL.com.
For Back-to-School alone, the marketing campaign increased engagement by 70%
YoY, decreasing cost per engagement by 31% YoY, and reducing cost per

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