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If you’re quick to provide most of the ideas yourself…
…then hold back. Discover the fertile minds around you. Unleashing the creative potential will
lead to innovation you didn’t realize possible.

If you feel a creative approach could never work out…

…then start thinking of what can be possible if it does. Innovation and risk go hand in hand. Be
bold. Think “What if?” Ask “Why not?”

“Innovation distinguishes between
a leader and a follower.”

Steve Jobs – American entrepreneur, inventor, and cofounder of Apple Inc.

Learn more about Cultivates innovation

Adair, J. (2009). Leadership for innovation: How to organize team creativity and harvest ideas.
Philadelphia, PA: Kogan Page Limited.
Afuah, A. (2009). Strategic innovation: New game strategies for competitive advantage. New York, NY:
Routledge.
Anthony, S. D., Johnson, M. W., Sinfield, J. V., & Altman, E. J. (2008). The innovator’s guide to growth:
Putting disruptive innovation to work. Boston, MA: Harvard Business Review Press.
Gertner, J. (2013). The idea factory: Bell labs and the great age of American innovation. New York, NY:
Penguin Press.
Teece, D. J. (2009). Dynamic capabilities and strategic management: Organizing for innovation and
growth. New York, NY: Oxford University Press.

Deep dive learning resource links

Anthony, S. (2013, July 30). Five ways to innovate faster. Harvard Business Review Blog Network.
Retrieved from http://blogs.hbr.org/2013/07/how-to-innovate-faster/
Bass, C. (2012, February 27). TEDxBerkeley – Carl Bass – The new rules of innovation [Video file]. TED.
Retrieved from http://tedxtalks.ted.com/video/TEDxBerkeley-Carl-Bass-The-New
Brown, R. (2010, November 29). Is your status quo killing your business? Entrepreneur. Retrieved from
http://www.entrepreneur.com/article/217581
Fries, A. (2010, February 9). Sparking creativity in the workplace. Psychology Today. Retrieved from
http://www.psychologytoday.com/blog/the-power-daydreaming/201002/sparking-creativity-in-the-
workplace

© Korn Ferry 2014-2015. All rights reserved. WWW.KORNFERRY.COM

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