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Want to learn more? Take a deep dive…

Everse, G. (2011, August 22). Eight ways to communicate your strategy more effectively. Harvard
Business Review Blog Network.
Federer, D. (2014, January 10). Have the difficult conversation. Business Observer.

Hughes, S. (2012, October 25). I banned all internal e-mails at my company for a week. Forbes.

Job assignments
• Lead or join a team charged with communicating a major change initiative in your function. Think
carefully about the challenging messages that need to be conveyed and plan how you will cover them
clearly and succinctly.

• Create and deliver a presentation on a new technological development that could revolutionize your
business area. Think carefully about how you tailor the presentation to suit the audience.

• Write a report justifying a major capital investment in new production equipment. Communicate the
financial information clearly to engage and inform the reader.

• Collect ideas to improve a critical process in your function and write a synopsis discussing the merits of
each.

• Lead a team discussion on how to improve their accountability and commitment to each other. Use this
as an opportunity to involve everyone. Draw them into the conversation and make them feel involved.

Take time to reflect…

If you assume communication is simple to get right…
…then understand that it’s just as simple to get it wrong. Take time to consider the feedback you
receive. Make changes to hone your technique.

If you’re lacking in confidence when you have to communicate…
…then allocate time for preparation. It often requires several “takes” to get the content and the
style right. Planning and practice will give your confidence the boost it needs.

If your message doesn’t land with the impact you want…

…then recognize that communication is far more than just getting the right words out. Whether
through speaking or writing, having only one approach is too limiting. Planning the “how” is just as
important as preparing the “what.”

“Yes, in all my research, the greatest leaders looked inward
and were able to tell a good story with authenticity and passion.”

Deepak Chopra – Indian-American physician and writer

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